Fan Base Management

A strong fan base is critical for the growth and success of a football club. An important target group, the interaction with the fan base has to be well planned and orchestrated.

Together with our partners, KSPL will help develop strategies for a proactive and successful fan-base management program.

The strategies adopted are:

  • Lay the foundation and strategy to increase and secure the fan base – fan loyalty in the Indian Market
  • Interact with fans through social media activities specially designed for the Indian audience
  • Define and target fan segment groups based on their commitment and involvement according to demographics in India
  • Organize on and off-site public viewings
  • Use social media platforms and other non-traditional media to reach and expand the fan base locally.