It is necessary to depend on communication and connecting with a target group using a set of attractive values. The key of genuinely effective sponsorship is the ability to communicate a brand message and enhance the brand values through something customers have a passion for.

When it comes to sponsorship, KSPL consequently pursues a strategic and customer oriented brand-led approach:

  • Initiate domestic opportunities for investment with football clubs
  • Increase marketability and develop additional profit centres through broadcast sponsorships, distribution and production, new media advancements, licensing and event hospitality
  • From┬áconducting international friendly matches to grassroots programs to expand credibility and brand reach
  • Establish pricing and defining the variables, which impact sponsorship worth and enhance brand value.